Ebusiness

The SSL technology ensures that sensitive information universe sent to the scatter is secure and has not been altered. Through encryption, confidential information such as name, address and credit card details so-and-sonot be read by anyone opposite than the authorised party (Is it safe to set out online? , 2013). With the swear out of SSL, it enhances tribute and expendrs are less prone to encounter phishing attacks. 4 ASOSs e-business establishment 4. 1 Tangible benefits 4. 1. 1 Enhance node relationship With the use of hearty cyberspaceing sites and profits, it increases certifiedness to large amounts of consumers in a short stop consonant of cartridge clip.ASOS acquits full use of this method with blogs, Facebook, Twitter, Youtube to premote its products. With the growing use of internet and social media, ASOS advertises its products and promotions online which increases customer abode and brand identity. It to a fault helps customers to give feedback or make c omplaints which help establish a sthronger relationship between business and consumers. accordingly social media and internet are priceless resources for ASOS to increase customer base and profits. 4. 1. 2 Improve time management and comprise efficiencyAs ASOS uses a unclouded e-commerce musical arrangement, customers need not move around to select products which show on that point is a huge assoil over natural stores. The costs of products are cheaper compared to physical stores because extra manpower is not needed to operate the physical store which mearns ASOS saves on wages and rent for physical stores. Thanks to internet marketing through Facebook or within ASOS website, it is more targeted than traditional media. It is cost expeditious and recognized by millions of people. ASOS applies e-commerce systems which improves the efficiency of logistics and inventory management.With the help of e-commerce, order fulfillment is accomplished quickly, more accurately and cost ef fectively. There is no need for phone calls to clarify and confirm purchases. This improves the efficiency of order utmost and improves the speed of delivery which surpasses customer expectations. 4. 2Intangible Benefits 4. 2. 1Improved strategic position of company As one of the leading online fashion store, ASOS has gained a competitive advantage in the fashion industry (Greenblat, 2013). ASOS were able to implement strategic plans earlier than its competitors and managed to gain a better position in the market.As a pure online retailer, ASOS moldiness focus on maintaining and ensuring their website is constantly updated and managed professionally. In contrary to ASOS, competitors whom are click-and-mortar ground declare to emphasise more towards maintaining their physical store as head as their website. 4. 2. 2Increasing customer loyalty E-commerce businesses washstand face problems since they are not able to communicate directly with their customers but ASOS has managed to continuously increase customer loyalty by providing excellent customer serve to its customers such as ensuring efficient and effective payment and delivery of goods to customers.ASOS also makes sure of the gizmo in finding items, comparing and checking them out. Customers who are highly satisfied with the services provided would have increased loyalty and will give positive testimonials and rallying cry of mouth to other consumers. 4. 2. 3 Vision, Mission and Strategy ASOSs muckle is to create a unique multi-channel shopping experience where twenty-something fashion lovers can network, share ideas, create their own styles and shop together. (Home ASOS Plc. , n. d. ). Conducting their business online plays an important mathematical function in achieving their vision. With the advancement of Web 2. , ASOS websites and their participation in social network accounts not only facilitates customers to interact with one another and the company, but also encourages them the share and spread their fashion ideas and knowledge, which relates to their vision. This would then lead to achieving the companys mission which is to lead the fashion revolution (ASOS Next Generation Pledge, 2010). With the help of the e-business systems, ASOS is able to continue to ensure all participants of the system stay committed through online network, to continue to share and grow business ideas together, since ASOS is a realistic organization. . e-Business Issues 5. 1 Security and Privacy Issues Security is crucial in each organization. Since ASOS is an online based organization there are various types of attack that they can encounter. Identity theft is one of the main problems faced which prevents consumers purchasing from ASOS. immature born sites usually are not pulled by first-year time online purchasers. To avoid this, ASOS uses Comodo SSL certificate which help in securing online payment system and reduce identity theft. The most sanctioned protection against technical a ttacks is firewalls and antivirus.These basic protections should be implemented in every e-business as even minor viruses may cause websites to crash which would require a significant time to recover. This also affects the reputation of ASOS. In order to have an improved, more efficient and effective trade protection in the long run, ASOS should invest in security to enhance pproduactivity. 5. 2 Marketing Issues One of the marketing issues ASOS face is trust issues on online shopping. Constant phishing attack on e-commerce sites make customers more aware of the risks of providing personal information online.Therefore, building trust is a crucial nominate to promoting products online. ASOS iintegrates the latest privacy and security technologies to enhance security online. As ASOS being a pure play organization, it faces a tough competition in the virtual business platform. Today, many organizations perform businesses online. To increase market share, ASOS have to set themselves a part from the competition by being more creative and innovative, such as providing more product or service than other competitors which in return attracts more customers. Another way to attract customers is to press discounts or coupons to hike sales.